Viennoiserie Format (Exclusive) — 20 x 30 cm

The perfect size for your rolls and pastries.

The La Maison de Louise beeswax bag, measuring 20 x 30 cm, has been specifically designed for your rolls and pastries: croissants, pains au chocolat, brioches, chouquettes, cereal rolls, navettes, brioche buns, and milk rolls.

Too often, these small treats lose their freshness in just a few hours. Croissants become soft in their paper bag. Pains au chocolat turn rubbery in a plastic bag. Rolls harden on the countertop by the next day.

Thanks to its natural beeswax interior and cotton exterior, this compact size helps to better preserve your pastries and rolls daily, without sealing them like a classic plastic package, and without letting them dry out in the open air.

Its role is simple: to help your pastries keep their flakiness, and your rolls their softness, for longer.

With proper use, your croissants can remain pleasant the next morning, your brioches for several days, and your rolls maintain their texture without that trapped moisture sensation often found with plastic or original bags.

Its compact 20 x 30 cm size is perfectly dimensioned for 3 to 4 pastries, half a dozen rolls, or a batch of chouquettes. It easily slips into a drawer, onto a small countertop, into a kitchen basket, or even into a bag for taking your snack with you.

It's a simple, natural, and durable solution to enjoy a better-preserved breakfast, while reducing waste.

Why you'll love it

• Designed for pastries: croissants, pains au chocolat, brioches, chouquettes, milk rolls
• Designed for rolls: cereal, wholemeal, individual, navettes, brioche buns
• Helps preserve the flakiness of pastries
• Helps keep rolls soft for several days
• Avoids the "rubbery pastry" effect of plastic bags
• Avoids the "hardened roll" effect of paper bags
• Limits trapped moisture without drying out
• Reduces waste of forgotten treats
• Compact and practical size: 20 x 30 cm
• Ideal capacity: 3 to 4 pastries or half a dozen rolls
• Easily slips into a drawer, basket, or bag for transport
• Perfect complement to the large 30 x 40 cm size (one for baguette, one for pastries — no mixing of odors)
• Reusable and durable over time
• More elegant than a crumpled paper bag or plastic bag
• Suitable for 1-2 person households as a main format, or as an addition for families

The secret to a successful breakfast

How many times do your Sunday pastries end up soft by Monday morning?

How many rolls bought from the bakery become hard before they've even all been eaten?

With the 20 x 30 cm Louise bag, you adopt a simple gesture: giving your pastries and rolls packaging that respects their delicate texture, separate from the rest of your bread.

Fewer wasted croissants, fewer hardened rolls, less plastic used. And more pleasure in finding a pastry that is still pleasant or a roll that is still soft several days after purchase.

Why a format dedicated to pastries and rolls?

Pastries and soft-crumb rolls do not have the same needs as a large country loaf. In a large bag, they can get lost, pick up the smell of rye bread next to them, or be crushed under the weight of a baguette.

A dedicated bag of the right size allows you to:

• Preserve their aromas (the butter of croissants won't mix with the smell of country bread)
• Respect their delicacy (no crushing under a heavier bread)
• Facilitate organization: a quick glance is enough to find your breakfast

Usage tips

Place your pastries or rolls in the bag only when they are completely cold (never fresh from the oven or warm — heat melts the wax and creates condensation).

Close the bag after each use to preserve freshness.

For cleaning, a simple wipe with a soft sponge and cold water is sufficient. You can add a little mild soap, like Marseille soap, if necessary.

Avoid hot water, aggressive products, and washing machines, to preserve the natural beeswax.